One connected engine, not eight tools.
Most outbound stacks are good tools with no system between them. I design the system: signals, enrichment, routing, sending, reply handling and reporting, wired into one CRM.
I'm a Sr. GTM Engineer. I've built outbound engines from zero for a UK staffing firm, a recruitment agency and a multi-product SaaS company. They've hit 5%+ reply rates against an industry average under 1%, 3% meeting rates and $60K+ in closed revenue, and they cut new-campaign build time from 4 days to 4 hours. Everything I ship is documented so your team owns it, and nothing sends without the guardrails you agree to.
Experience
-
Jun 2026 to Present · Remote, US-based team
Senior GTM Engineer · PathSynch
Ship internal tools leadership uses weekly, including a scheduled Claude Code agent that turns a Notion to-do list into a designed report and Gmail draft.
Built a Claude reply agent that sorts every inbound reply into six intents, updates Attio, stops the sequence and alerts reps in Slack. Run 13 active n8n workflows in production.
-
Jul 2025 to May 2026 · Remote
GTM Engineer, Revenue Operations · Randall Recruitment
Built an AI-first GTM engine from the ground up across Clay, n8n, Attio, Instantly, Lemlist, HeyReach and Claude Code.
Signal-based outbound on hiring and growth triggers across 1,000+ enriched leads/week: 5%+ reply, 3% meeting-booking, $60K+ closed revenue. Migrated 10,000+ records from Bullhorn to Attio with zero data loss.
-
Jul 2024 to Jun 2025 · Huntingdon, UK (Remote)
GTM Engineer · Marsh Farmer
Intent-based, behavior-branched outbound on Clay, Instantly and HeyReach: 300+ emails and 200+ LinkedIn touches a week, 30%+ connection, 5% reply.
Automated sales, recruitment and delivery workflows in Zapier, cutting manual work 25%, and rolled the new tools out across the business.
-
Feb 2017 to Aug 2022 · Islamabad
Data Researcher · S&P Global Market Intelligence
Rebuilt data quality-control workflows, cutting processing time 25%, raising accuracy 20% and driving 120% growth in team output.
Education
- B.B.A., MarketingNational University of Modern Languages, 2011 to 2015
Certifications
- Claude Code 101Anthropic, certificate of completion, Jul 2026
- Clay CreatorClay.com Creator Program, 2025 to Present
- Certified Lean FacilitatorS&P Global Market Intelligence, 2020 to Present
- GTM Engineering Educator10K+ LinkedIn followers, content series on GTM systems
Three ways to start
Your top 3 buying signals
FREEThe fastest way to see how I think about your market.
- DM "SIGNALS" on LinkedIn with your website.
- You get the 3 buying signals I'd build your outbound on, where to source each one, and the opening line I'd send.
- No call needed. Yours to keep.
Built onSignal-based engines that trigger outreach within 24 hours of a job change, funding round or hiring spike.
Engine build
Signals, enrichment, routing, multi-channel sending and an AI reply router, in your stack.
- Signal and enrichment layer in Clay, with waterfall fallbacks for leads databases miss.
- n8n orchestration into Instantly, HeyReach, Lemlist or Smartlead, synced to Attio or HubSpot.
- A Claude reply agent that books the yes, blocklists the no and pings your rep in Slack.
Already shipped thisSignal-to-pipeline engine (1,000+ leads/week, $60K+ closed revenue) and a live reply router across email and LinkedIn.
Ongoing GTM engineering
For teams that want the engine tuned every week, not rebuilt every quarter.
- New campaigns launch as views on one CRM model, not new plumbing.
- Weekly numbers per campaign: sent, replies by type, meetings.
- Error alerts in Slack so a broken workflow never fails quietly.
Already shipped thisAttio operating model across 4 product tracks, 13 live n8n workflows, and an automated weekly GTM report for leadership.
I build in public.
Real builds, real numbers, including what broke. 10K+ GTM people follow along.
Sr. GTM Engineer | I build AI-native outbound engines for B2B + SaaS founders and GTM agencies
Top skills
Posts founders send me about
-
"I became a GTM Engineer by accident"
The 10 skills that separate GTM Engineers who thrive, including a job-change signal that fires a sequence within 24 hours and recovering a reply-rate drop (5% to 2%) by rewriting email 3 within a week.
32 reactions · 12 comments
-
Route before you write
Splitting 1,312 auto repair shops into 5 lanes by how reachable the decision-maker is, before a single email goes out. Nearly 1 in 4 get a phone call instead.
-
Objects hold facts. Lists hold motions.
Rebuilding a CRM around one master list per product track, so the next campaign is a new view, not a new list.
What the engine does
- Finds intentJob changes, funding, hiring spikes and tech-stack shifts trigger outreach within 24 hours, not next quarter.
- Enriches without gapsWaterfall enrichment (Clay, Prospeo, Apollo, AI-Ark) plus custom recovery for the leads no database covers.
- Routes before it writesEvery lead lands in a lane (owner direct, shared inbox, phone first, hold) so the right message hits the right channel.
- Sends across channelsInstantly, Lemlist, HeyReach and Smartlead on clean infrastructure, with one CRM brain behind them.
- Reads every replyA Claude agent classifies intent, stops the sequence, books the yes, blocklists the no and pings your rep in Slack.
- Reports on itselfAttio as the system of record, n8n for orchestration, weekly numbers without anyone building a spreadsheet.
Proof of work, not demos.
Every system below is something I built and run in production. The three marked first are what most founders ask me to build.
-
Reply-Intelligence Agent
Classifies every inbound reply into six intents, writes stage and reply fields to Attio, stops the sequence, tags the lead, posts to Slack and triages the rest. The care a founder gives each reply, at team scale.
Clauden8nAttioInstantlyHeyReachSlackLIVE for job outreach and auto-repair outbound
-
Signal-to-Pipeline Engine
Clay captures hiring triggers and growth signals; n8n routes only qualified leads into Instantly, Lemlist and HeyReach with full CRM sync and real-time attribution. Timing on real signals, not volume.
Clayn8nAttioInstantlyLemlistHeyReachOUTCOME 1,000+ leads/week, 5%+ reply, 3% meetings, $60K+ closed revenue (Randall Recruitment)
-
Behavior-branched sequences
Rebuilt a cold sequence around buyer behavior: trust-building vs familiarity-building paths set by how each person responded on LinkedIn.
HeyReachInstantlyClayOUTCOME 5 qualified meetings from an 18-day, 17-touchpoint campaign
-
GTM Pulse Report agent
Every Monday it reads the Notion weekly to-do list, builds a designed Google Doc report and a Gmail draft for leadership. Leadership reads it weekly, and it never auto-sends.
Claude CodeNotionGoogle DocsGmailLIVE weekly, human sends
-
Reply Router + DNC (Instantly + HeyReach)
One per wave. YES gets an acknowledgement on the same channel, Attio Interested and a Slack ping. Opt-out is DNC everywhere. Any reply stops the other channel.
n8nInstantlyHeyReachAttioSlackLIVE one router per wave
-
LinkedIn Content Agent
Self-improving post drafter in my voice across 6 formats and a 5x/week cadence. Drafts reach Slack via n8n; a weekly review pulls post metrics into a tracker and proposes changes, never editing voice rules on its own.
Claude Coden8nSlackGoogle SheetsLIVE morning and afternoon drafts
-
Hiring-signal sourcing agent
Twice-weekly pass across ATS boards, applies a 6-category, 18-point qualification rubric, finds the decision-maker (never HR) with AI-Ark, verifies email and appends to the tracker n8n syncs to Attio.
Claude CodeAI-ArkGoogle Sheetsn8nAttioLIVE twice weekly
-
GTM Ops: Error Alerts
Shared error workflow for every workflow: posts the failing node, message and execution link to the team Slack channel. Reliability you can see.
n8nSlackLIVE across the workspace
-
Call Queue (last touch + 3 days)
Folds email and LinkedIn touches into one row per account. Weekdays at 8am it queues accounts still at Sent for a phone call, with a 7-day cap if LinkedIn never finishes.
n8nInstantlyHeyReachAttioLIVE weekdays 8am
-
GTM operating model
Objects hold facts, lists hold motions. List object chosen by whose action moves the stage. Deals only at Replied: Interested, invoices written only by Stripe, DNC on the record.
AttioStripen8nIN USE since Oct 2026
-
4 master lists + one stage template
One master list per track (A to D), one saved view per campaign, one 9-stage template from Drafted to Needs Triage.
AttioSTATUS 4 tracks on one template
-
Sheet to Attio Sync
Polls the tracker every 30 minutes, applies the qualification rubric and syncs reviewed rows to Attio as Drafted or Disqualified.
n8nGoogle SheetsAttioLIVE every 30 minutes
-
Attio to HeyReach Fire
Pulls Drafted entries into the HeyReach campaign and posts a Slack summary of what went out.
n8nAttioHeyReachSlack -
HeyReach to Attio Pipeline Sync
A message-sent webhook moves Drafted to LinkedIn Sent only after a message actually sends, so the pipeline never shows work that did not happen.
n8nHeyReachAttioWebhooks -
Local-business lead research pipelines
Places scrape by ZIP, website crawl, Facebook About-page email recovery with phone and address checks, NPI registry matching for dental practices, owner lookup, segmenting and import files.
PythonClaude CodeOutscraperGoogle PlacesNPI registryOUTCOME 1,357 auto-repair records audited clean
-
Instantly + HeyReach multi-channel waves
Email and LinkedIn waves with exact compliance unsubscribe lines, wired to the reply router and call queue.
InstantlyHeyReachAttion8nSTATUS 57 leads live in a wave since 10/6; 515 email + 35 LinkedIn drafts staged
-
Companies list to People master list
Moved 84 entries with stage, reply text, category and timestamp preserved. 24 fields kept the same API slugs so n8n mappings carried over. Duplicates merged.
Attion8nDONE n8n mappings carried over
-
Bullhorn to Attio
Migrated 10,000+ records, then rebuilt lifecycle stages and field governance to remove duplicate and orphaned records.
BullhornAttioOUTCOME zero data loss (Randall Recruitment)
-
LinkedIn Draft Intake, Post on Slack Command, Tracker Log
Takes drafts from Claude Code, publishes a post from a Slack command, and logs every post to the tracker for the weekly review.
n8nClaude CodeSlackLinkedInLIVE
-
Instantly Reply Router + Wave 2 Call Queue
Auto-reply and DNC router plus a call queue for an automotive outbound campaign.
n8nInstantlyAttioLIVE
-
Attio Import
Sheet to companies, people and list entries, upserting companies by Google Place ID so reruns never duplicate.
n8nGoogle SheetsAttio -
Attio API Runner
Batch Attio API calls used to stand up schema without clicking through settings.
n8nAttio API
What I build with every week.
Only tools I run in production. I build in your stack, not mine; the core tools are marked.
AI & agents
- Claude Code
- Skills & sub-agents
- MCP-connected agents
- Prompt engineering
- Python scripting
Orchestration
- n8n
- Webhooks
- API integrations
- Zapier
CRM & data
- Attio
- HubSpot
- CRM architecture
- Attribution tracking
- Data validation & routing
Enrichment
- Clay
- AI-Ark
- Prospeo
- Apollo
- Google Places / Outscraper
Outbound
- Instantly
- HeyReach
- Lemlist
- Smartlead
- Zapmail
- Sales Navigator
Ops & reporting
- Slack alerts & commands
- Google Sheets trackers
- Google Docs reports
- Gmail drafts
- Notion
Already on Salesforce, Outreach or another sequencer? The system design carries over; I wire the same logic into the tools you pay for.
What moved the number.
Real numbers from real campaigns, with where each one happened.
Reply and meeting rates, to scale
Industry average is drawn at its 1% ceiling, so the real gap is wider than shown.
In their words.
Five LinkedIn recommendations from founders, directors and teammates I have built for, verbatim, with the relationship as LinkedIn lists it.
"Daniyal made a tremendous impact for the business in a short time and honed his craft on a daily basis. Brilliant to work with and always great to bounce ideas off - He is super passionate about his work and loves to improve processes and systems. Above all, a brilliant person!"
Managed Daniyal directly · Dec 8, 2025
"I can confidently say Daniyal is humble, bright, and driven. He took full ownership of a challenging transformation project at Marsh Farmer while remotely learning about an entirely new sector and industry. Daniyal showed great resilience by learning new tools on our behalf and successfully implementing them across the business. A results-driven team that values collaboration and has a progressive, ambitious mindset would greatly benefit from having someone like Daniyal on board. Thanks, Daniyal!"
Managed Daniyal directly · Apr 8, 2025
"Daniyal is a brilliant guy, gives his all and wants to immerse himself into a business to help support your teams success. His energy is infectious and always insightful. Will happily recommend Daniyal to anyone looking to scale their overseas operations."
Senior to Daniyal at Marsh Farmer · Apr 7, 2025
"Daniyal and I worked together at S&P Global, and I'm lucky to have worked with such a talented and strong-minded individual. He naturally stood out from the crowd with his passion in whatever he did in both personal and professional life, and he's got a very creative ability to look at problems and finding solutions. ... I wouldn't skip a beat if I got the chance to work with him again."
Worked with Daniyal on the same team at S&P Global · Nov 28, 2022
"Daniyal was teammate for almost 4 years and I always found him exceeding expectations as a colleague and friend. I'd highly recommend him for his learning ability and team skills."
Worked with Daniyal on the same team, about 4 years · Jan 16, 2023